Touchstone News Consulting

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David Stoeffler
Personal email: dstoeffler@touchstonenews.com
Twitter: @DStoefflerNL
Facebook: David Stoeffler News-Leader
LinkedIn: David Stoeffler
(417) 766-5991

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David Stoeffler: David Stoeffler is currently executive director of the La Crosse Public Education Foundation, a nonprofit aimed at enhancing the education of students in the School District of La Crosse. He is also owner of Touchstone News Consulting, and former co-owner of the Wisconsin Native website. He began his career at the La Crosse Tribune in 1979, and moved to Madison in 1981 as a reporter and later city editor at the Wisconsin State Journal. He returned to La Crosse as editor of the Tribune in 1995. He advanced to become editor of the Lincoln (Neb.) Journal Star in May 1997. In December 2001, he became the first vice president for news of Lee. Following purchase of Pulitzer Inc. in 2005, Stoeffler was named publisher and editor of the Arizona Daily Star in Tucson. Stoeffler became a vice president and later general manager of the Suburban Journals of Greater St. Louis. In December 2007, Stoeffler returned to Wisconsin to form his own consulting firm, Touchstone News Consulting. He joined Gannett Co. as executive editor in Springfield in May 2010, leaving the paper in May 2014 to take his current job back in La Crosse.

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